If your business is seeking to promote informative content, this platform could be a valuable tool for reaching audiences that are already ready to learn. Tutorials and DIY guides are extremely popular on Pinterest.
Image text is a great way for brands to include more information about their promotion or add another compelling CTA to their post. especially on paid ads, which provides another opportunity for advertisers to engage their target audience. However, there are a few other great aspects of Pinterest advertising that can give businesses an edge-from visual capabilities to audience behavior. How Your Pinterest Ads SucceedĪ Pinterest ad's undercover abilities offer major benefits that set Pinterest apart from other paid social media platforms. For an ad to be successful, all you need is for a visitor to see your post and find your visual click-worthy before they wind up exactly where you want them to be: on your website or landing page. This is all to say that paid Pinterest ads are particularly valuable for their ability to blend in with surrounding organic content. The focus is almost always on the visuals.Ĭonsequently, the pin titles & descriptions might be the second or third thing you pay attention to on Pinterest, but rarely ever the first.which also means that the “Sponsored” tags that the platform displays on paid content might go unnoticed before users decides to click on the photo and navigate to the promoted website. Whether they’re scrolling through their home feed, their search results, or another user’s board of carefully curated images, their screens will look consistent: plastered with images. The way its users peruse the platform’s content is by navigating and toggling through various collections of images. But despite that, there’s something that just seems.sneakier about the ads on this particular platform. Like its social media competitors, Pinterest also discloses which pins have been paid for. Pinterest ads, however, hit a little bit differently. No questions here about whether or not there were ad dollars put behind this Forever 21 post. Similar to Instagram, the paid content is clearly labeled as a “Sponsored” post and the numerous “Shop Now” CTAs are a pretty dead giveaway. Now, let’s consider Instagram’s brother-in-arms: Facebook. Though it appears among other organic posts, there are some pretty clear differences that set it apart from the rest of the posts, right? They often pop up mid-feed, clearly distinguished as paid content by the “Sponsored” tag above the ad visual and/or a bold, color-changing CTA (like this one below from indie cosmetic brand Lemonhead LA). Think about Instagram ads and how they appear on the app. Before we get into the nitty-gritty about Pinterest ads, let’s take a look at what Pinterest ads are not.
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